In today’s competitive social media presence and an increasingly individualized society, it is vital to understand the importance of branding. Your branding influences your business development, whether you are an actor, investment banker, real estate agent, politician, religious leader, or working in any other industry.
Branding is the ongoing process of creating a prescribed image or impression in others’ minds about yourself or your business identity.
Branding yourself means developing a unique professional identity and a coherent message that sets you apart from others in your company or your industry. I share a few valuable tips that might help you in creating your brand:
Be yourself while building your platform
Thoughtfully craft your brand persona
Generously share your expertise
Own your social media *handles and space
Recognize your distinctiveness and your assets
Recognize your principles and set your priorities
*Handle. In the online world, a handle is another word for a username. It can refer to the name you
use in chat rooms, web forums, and social media services. Handles, on the other hand, are public
usernames to identify people online.
Previously, it was essential designing and printing business cards when you attend events was one of
the ways to endorse your branding. However, in the current times, your network promptly connects
via social/professional networks.
30-SECONDS ELEVATOR PITCH (EP)
Imagine how quickly commercials on TV sell a product or service within 30 seconds; similarly, it is
equally necessary for professionals to have a consistent and concise 30-seconds elevator pitch. A
quick, engaging introduction that we use at networking events.
An EP is a short, persuasive speech that you use to spark an interest in yourself or your organization
or a project, idea, or product. The goal is to earn a second conversation.
The idea originated from being in an elevator with your ideal opportunity owner and maximizing the
chances to reconnect. For example, suppose you are an actor and land up in the same elevator with
your favorite film director. In that case, you have about 20 to 30 seconds to sell yourself before the
genius exits out of the elevator.
PUNCTUALITY BUILDS TRUST
Respect for time goes a long way in any professional career. Make sure to show up 15 minutes before
any appointments, listen, and build trust. After the meetings, remember to send a thank-you note
and follow-up on any pending matters. It is also appreciated when we include related posts.
“A brand is a promise. A good brand is a promise kept.” – Muhtar Kent, Turkish-American business executive.
COMPLETE PROFILE
As an influencer, make sure you have completed all your social media profiles and especially on LinkedIn. This action is directly relevant to branding that keeps you current in your chosen field, opensdoors for you, and creates a lasting impression on clients. In addition, regularly updating your profiles and website(s) with fresh content is a must; this develops loyalty and trust.
The brand you build is perhaps the most critical way to stand out as an influencer and how people
remember you.
Branding often comprises the claim of one’s name to various services or products. For example, I
share my multiple handles on social media:
- Website – www.tusharunadkat.com
- Instagram – www.instagram.com/tushar_unadkat
- Twitter – www.twitter.com/tusharunadkat
- Facebook – www.facebook.com/TusharUnadkatOfficial
- LinkedIn – www.linkedin.com/in/tusharunadkat
- IMDB – www.IMDb.me/tusharunadkat
Please feel free to follow me and ask more questions if you may have, and I’ll be happy to respond at
my earliest convenience. All the best!