Toronto-Based MUKTA Advertising Wins 2026 Canadian Choice Award, Highlighting the Global Impact of Immigrant-Led Enterprises
Toronto-based MUKTA Advertising has been recognized as a 2026 Canadian Choice Award winner in the Marketing Agencies in Toronto category, marking a significant milestone for the agency and underscoring the growing influence of immigrant-led businesses in Canada’s creative economy.
Founded in 2002, MUKTA Advertising has spent more than two decades building a reputation for strategic brand thinking, creative storytelling, and integrated marketing solutions. The agency has worked across sectors, supporting organizations in navigating change, strengthening their identities, and communicating with clarity in an increasingly complex digital landscape.
At the helm of the agency is internationally celebrated, award-winning media personality Tushar Unadkat, who serves as CEO and Creative Director of MUKTA Advertising and as Founder and Executive Director of Nouveau iDEA, Canada. Unadkat brings a global academic and professional background to his leadership, holding a Master of Design from the University of Dundee, Scotland, and a BA (Honours) in Photography from the University of Wolverhampton, England.
The Canadian Choice Award is a nationwide program that recognizes small and medium-sized businesses through a transparent evaluation process that includes nominator feedback surveys, independent analysis, and finalist questionnaires. The award celebrates organizations that demonstrate excellence, credibility, and measurable community impact.
Industry observers note that MUKTA Advertising’s recognition reflects a broader trend within Canada’s business ecosystem—where globally trained, immigrant-founded enterprises are playing a critical role in shaping innovation, creativity, and economic growth.
Commenting on the recognition, Unadkat emphasized the collective nature of leadership and success.
“Awards like this are a reflection of trust,” he said. “Trust from clients, collaborators, and teams who believe in the work. Leadership, to me, is less about visibility and more about responsibility—creating environments where people can do their best thinking and meaningful work.”
Under his leadership, MUKTA Advertising has remained focused on long-term value rather than short-term gains, prioritizing thoughtful strategy, cultural sensitivity, and ethical creativity. This approach has helped the agency sustain relevance over more than two decades in an industry defined by constant change.
“Longevity teaches humility,” Unadkat added. “The market evolves, technology evolves, and audiences evolve. The role of a leader is to keep learning, stay grounded, and ensure the work continues to serve real human needs.”
For Canada’s diverse professional landscape, MUKTA Advertising’s success story represents the contributions of the broader Indian and global diaspora, whose international education, cross-cultural perspectives, and entrepreneurial resilience continue to strengthen Canada’s creative and business sectors.
As Toronto positions itself as a global hub for innovation and multicultural enterprise, recognitions such as the Canadian Choice Award highlight the importance of inclusive leadership and globally informed thinking.
“Canada has allowed many of us to bring our whole selves—our experiences, cultures, and education—into our professional lives,” Unadkat reflected. “When those perspectives are respected and integrated, the outcome is stronger, more meaningful work.”
The 2026 Canadian Choice Award win reinforces MUKTA Advertising’s standing as a trusted creative partner in Toronto, while also serving as a reminder of how immigrant-led organizations continue to shape the city’s economic and cultural fabric—quietly, consistently, and with lasting impact.