Compared to competitors like Microsoft and Alphabet’s Google, Apple has been slower to implement generative AI, which can produce responses to textual cues that resemble those of a human.
Tim Cook, the chief executive officer of Apple, stated during the firm’s annual shareholder meeting on Wednesday that the company will reveal more information about its intentions to employ generative artificial intelligence later in the year. Cook stated that the iPhone manufacturer is “currently investing significantly in this area because we see incredible breakthrough potential for generative AI.” We think that will give users revolutionary possibilities in terms of productivity, problem-solving, and other areas.
” While competitors like Microsoft and Alphabet’s Google are incorporating generative AI into their products, Apple has been lagging behind. Generative AI is capable of producing responses to written cues that resemble those of a human.
Cook stated on Wednesday that although AI is currently present in Apple products’ backends, more information about overt AI features will be released later in the year. As previously reported by Bloomberg, Apple intends to leverage AI to enhance the user experience when searching through data saved on Apple devices.
“Any Mac running on Apple silicon is an incredibly powerful artificial intelligence device. Actually, there isn’t a better machine available right now for AI. On Wednesday, a resolution requesting that Apple reveal more details about its use of artificial intelligence in its operations and its moral standards for the technology was rejected by the company’s shareholders.
The largest American labor union federation, the AFL-CIO, put up the suggestion, which did not pass but received 37.5% of the vote. The pension trust has also suggested AI initiatives at other tech businesses.
In April, during Walt Disney’s annual meeting, a similar suggestion will be discussed.
A report on Apple’s use of AI “in its business operations and disclose any ethical guidelines that the company has adopted regarding the company’s use of AI technology” was requested by the AFL-CIO.
“AI systems should not be trained on copyrighted works, or the voices, likenesses, and performances of professional performers, without transparency, consent, and compensation to creators and rights,” the AFL-CIO stated in its supporting statement included in Apple’s proxy documents.
Apple disagreed with the proposal, claiming that disclosures would reveal its strategy as it faces competitors in the quickly developing field of artificial intelligence.