WFY Today

A New Joint Venture Plans To Open 1,000 Starbucks Stores

Starbucks and Tata are planning a joint venture with 1,000 locations.

Starbucks aims to open 1,000 stores in India by 2028, which is equivalent to one new store opening every three days.

The expansion strategy focuses on preparing local partners to work with the brand, opening new locations with cutting-edge customer experiences, and promoting Indian-origin coffee to Starbucks customers worldwide.

To reach its 1,000-store goal, the joint venture will hire approximately 8,600 partners, expand drive-thru locations, airport cafes, and its 24-hour store network, as well as enter Tier 2 and 3 cities.

According to Starbucks, India is one of its most important markets, and it is expected to become the world’s third-largest by 2030. Starbucks first entered India in 2012, forming a 50/50 joint venture with local distributor Tata Consumer Products. The brand currently has approximately 400 stores in 54 cities.

“Over the past 11 years, the Indian market has grown to become one of Starbucks’ fastest-growing markets in the world,” said Laxman Narasimhan, CEO of Starbucks.

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