Bollywood star and action hero Tiger Shroff has entered into a strategic partnership with Warner Music India and Jjust Music allowing them to create pathbreaking Indian music as well as launch the next-gen Indian music stars. Warner Music gets to foray into Bollywood releases and for Jjust Music the benefit is that their artists get plugged into Warner Music’s network around the world.
Jjust Music was launched in 2019 and as per the company its mission is to “produce music in tandem with artists that resonate with the masses, across genres, non-film, and film music.”, says a source. Actor, and producer Jackky Bhagnani is the founder of Jjust Music, while talking about his venture to collaborate with Warner Music India, this idea emerged from an ambition to create pathbreaking music and provide independent Indian artists a platform and support them with our expertise and resources.
The President, Emerging Markets for Warner Recorded Music, Alfonso Perez-Soto, also spoke about the partnership with Jjust Music and said, “Jackky is hardworking, energetic, enthusiastic and got the entrepreneurial ability. He’s just the sort of person we love to work with. This deal will see Jjust’s artists benefit from our global network while Warner Music makes its Bollywood entry. It is an exciting moment for us and hopes for those many Indian artists who want a place on the global stage”. Tiger Shroff also lent his voice for a song for his upcoming film, “Heropanti 2”, which was released on April 10th. Tiger will be seen as a pop star soon.